Today, Public Service Media (PSM) in Europe face strong competition - the Suedwestrundfunk, one of the major institutions in the German media environment, is no exception to that. To attempt to gain a competitive edge, the engage in Strategic Foresight to plan for potential social, technological, and economic scenarios in the future. The seminar will present insights from Dr. Jonas Fohr and Florian Schmitt’s strategic work and illustrate how understanding the world today can help media companies thrive tomorrow.
Dr. Jonas Foehr studied Media Management at the University of Maastricht (Netherlands) and the University of Bayreuth. He holds a PhD in Marketing and Consumer Behavior from the University of Bayreuth (Germany). He works as a strategic management consultant for the Suedwestrundfunk, a Public Service Medium in Stuttgart, Germany.
Florian Schmitt studied Technology, Operations and Processes at the University of Bayreuth and Hanyang University, South Korea and graduated with an M.Sc. degree. He previously worked at Google, implementing a partner management network with a focus on digitalization at their European headquarters in Dublin. He also worked at Daimler Mobility AG on the topic of future mobility. Today he works as a strategic management consultant for the Suedwestrundfunk, a Public Service Medium in Stuttgart, Germany.